Home / How To Promote Your Business On Facebook

How To Promote Your Business On Facebook

In Business Tips | on Tuesday, September 27, 2016

There are more than one billion active users on Facebook; so any business worth their salt needs to have a business page on the social media site. Not only that, they need to know how to use that business profile page to engage with their customers and promote their products or services effectively. Follow our guide to boosting your business with Facebook, and hopefully you’ll soon be reaping the benefits of your hard work

  1. Create a business page: The first step is to create a profile page for your business. This will look a lot like your personal page, but rather than adding friends, people will be able to ‘like’ and ‘follow’ your page to see your posts in their newsfeed. A Facebook business page allows you to schedule posts, reply to comments, and converse with people via private messaging. You should aim to make your Facebook page fit in with your existing brand image, so use your logo as the profile picture and pick a suitable cover photo to reflect what you do.
  2. Create and share content: Having a Facebook page is just the first step; in order to gain followers and grow your audience you’ll need to create and share interesting and worthwhile content. Users who have ‘liked’ your page will see your posts in their newsfeed, so create something that makes them want to share it and interact with it! Short, visual posts tend to have the most success, from video clips to photos and memes; try to keep an eye on what is trending and use it to your advantage if it is relevant to your business.
  3. Make connections: You can share all the content you like, but if you have no page ‘likers’ then no one will get to see it! Facebook has a ‘Build Audience’ tool within the Admin area of your Page; this allows you to invite your own friends and contacts to ‘like’ the page. When someone likes your page, this will often show up in their friends’ newsfeeds, and this can often then generate more organic interest in the page.
  4. Give it a unique URL: Set a unique URL for your Facebook page, ideally your business name or some variant of it if it is already taken. Make sure it is easy to remember; then you can add it to your business cards and marketing material to encourage people to go onto Facebook and find your page.
  5. Engage your followers: You should aim to post interesting and engaging content regularly, i.e. at least once or twice a week. Think about who your audience are, and tailor your content to them. Keep your posts friendly, conversational, relevant, and to-the-point; and above all, ensure that you respond to comments and messages in a timely and professional manner.
  6. Consider sponsored posts: Facebook offers advertising options that let you pay to position certain posts in the newsfeeds of users that aren’t necessarily followers of your page. Facebook uses complex algorithms to collect user data, allowing them to target your advertisement to those users who would be most likely to be interested in what your business has to offer.