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4 social media channels that can help you grow your business

In Business Tips | on Friday, April 29, 2016

It’s hard to remember a time before Facebook isn’t it? In the last ten years it has revolutionised the way people communicate with one another, as well as the way consumers and businesses interact with each other. Facebook paved the way for a number of other social media channels that are perfect for creating and growing your digital presence.

If you’ve still not braved the world of social media as part of your business marketing campaign, what are you waiting for? Here are four social media channels that can help you to grow your business today…

  1. Facebook: No list of social media channels would be complete without Facebook, so that’s where we’ll begin. With over 1.19 billion registered users, Facebook has the largest potential audience for your business message. The first step is to create a business page, as opposed to a personal profile. Make sure you include contact details, a profile photo, cover photo, and a good description of your business and the services you offer. The next step is to set up a Facebook advertising campaign in order to promote specific posts to potential customers based on things like age, gender, location, and interests. It works in a similar way to Google AdWords in that you set a daily budget and only pay what you can afford to.
  2. Twitter: Start by setting up a business profile on Twitter, remembering to select a relevant username/handle, link to your website, add a brief bio, upload a profile photo and add a header image to complete the profile. Next, you can start to set up your Twitter advertising campaign. The great thing about this platform is that it allows you to identify your target audience by their interests and what they have been tweeting, retweeting, and hashtagging.
  3. Google+: Originally intended as a rival to Facebook in terms of social networking, Google+ is now used mainly by businesses in order to increase their visibility on the search engine. You’ll need to create a personal page, then add a business page via Google My Business, remembering to fill in the profile with as much information as possible. Any updates and activity on your page will contribute to the visibility of your company website in Google’s search results. It can be difficult to advertise on G+ due to Google restrictions, unless you’re using Google’s paid advertising, but it works well as an SEO tool.
  4. LinkedIn: This may not have popped into your mind immediately when we mentioned social media, but it’s actually a valuable marketing tool for a business. The user base consists mainly of professionals and is a great place for networking with other businesses, potential staff, and potential customers. LinkedIn does have paid advertising too, so you can promote certain posts that you want people to see. The click-through rate may not be as high as platforms like Facebook, but visitors to your site are more likely to take action once there.