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Four budget ways to promote your business

In Uncategorized | on Monday, September 7, 2015

If you run a business you’ll know that promotion and marketing are two of the most important areas on which you should focus. Without them your great products or unrivalled service may never garner any attention. The problem is, effective marketing is expensive, isn’t it?

It can be. And it is often the case that the more you spend on your marketing the more ROI you’ll see.

But there are some great, affordable marketing techniques that can help get any fledgling business off the ground.

Here are our favourite ways to promote a business on a budget.

Social media

You have your own personal Twitter and Facebook account, but do you have a business account for both of these social networks?

They’re completely free and offer a whole host of benefits including allowing you to communicate with your customers directly, deal with complaints immediately, and advertise any promotional deals you are running.

Don’t underestimate the power of social media. It really can transform your business.

A website

While we are talking about advertising online, let’s cover websites. If you don’t have one, you’re losing business. If you do have one but it’s outdated, you’re going to lose business. Invest a large portion of your budget into the website. They’re a vital part of running a successful business today and no longer cost the earth to create.

Promotional gear

Some advertisers consider investing in promotional products old-hat, but we beg to differ. They’re still one of the most effective ways to promote your brand. They can be used in a huge number of ways – as giveaways for people who spend over a certain amount, for people who sign up to your newsletter, or to those who sign up to your new website.

The promotional product itself? Well that all depends. It could be a branded t-shirt, a pen, a USB stick, or a store card.

Networking

The more you involve yourself with businesses in the area, the more options for advertising your business will become available. You could perhaps partner with local companies to create offers, or maybe just scope out the competition. Don’t hide away. Get out there and meet other businesses in similar industries.