Home / Top tips for creating a successful promotional T shirt

Top tips for creating a successful promotional T shirt

In Uncategorized | on Thursday, January 30, 2014

Promotional T shirts are a fantastic marketing tool – but if you want to create a real impression and create T shirts that people really want, a lot of thought and preparation needs to go into your promotional T shirt design and choice.

So how do you get it right?

Let’s take a look at some of the things you need to think about.

1.       The design

By far the most important aspect of any promotional T shirt is in its desirability. Will anyone actually want to wear it?

A T shirt design that focuses purely on promotion probably won’t be very popular, so think about your design – is it desirable, is it unique, will it be sought after?

If not, it’s back to the drawing board!

2.       Think about the shirt

No matter how good your design might be, screen printing on poor quality fabrics just won’t do the trick. You need quality T shirts if you want to create a lasting and effective form of promotion.

It’s not just the quality of the fabric either – you also need to think about the cut and the style.

Don’t think of your promotional T shirts are being promotional. Shop for them as if you’re shopping for your own wardrobe, and make the right choices by asking yourself what T shirt styles you yourself would want to wear.

3.       Variety

They say that variety is the spice of life. So why create hundreds of the same promotional shirt when you can create many different styles?

Varying your T shirt design is a great idea if you’re looking to offer your T shirts as prizes, of if your staff will be wearing them at promotional events.

Use different colours, fresh designs and include different slogans to really make people stop and take notice.

4.       Pick a great screen printing company

Screen printing is an art. It’s a process that’s difficult to perfect, and not all screen printing companies are the same.

But at Arti Promotions, we specialise in getting it right. We’ve spent years perfecting our craft, and our reputation’s built on our ability to deliver quality-printed tees that meet our clients’ specifications, and exceed their expectations.

We don’t use cheap inks or poor-quality fabrics, so you can be sure that the design you choose will be accurately and professionally reproduced.

5.       Does it have to be a T shirt?

T shirts are by far in a way the most popular promotional clothing item. But they’re not always the most appropriate choice.

When things are colder over the winter months, hoodies or hats might be more popular seasonal promotional items.